The objective is a statement at the beginning of a resume. Once upon a time, job applicants were told to start their resumes with statements like the following: “Enthusiastic, quick learner looking to grow in her career and contribute to a company’s ongoing success.”
After recruiters read a dozen objectives like that, they ignore them all.
If your resume has an objective, it should summarize the particular achievements, attitudes and experiences that make you a prime candidate. For example, if you are applying for a marketing manager’s job in the health care industry, your objective might go like this: “Accomplished marketing manager with 15 years of experience in the health care industry and strong track record directing multi-million dollar print and e-marketing programs. Skilled in creating cohesive multi-disciplinary teams from sales, marketing, product development and IT.”
When your objective reflects the value you will bring to a new employer, it reinforces your resume details. If you cannot come up with a statement that showcases your individual talents, either drop the objective or call upon a professional resume writer like me. I can help you decide if an objective benefits your resume—and, if it does, I will make it a true selling point.