Robin's Resumes (r)

Adding value to your Career Documentation | Career Coaching

Call or Text Today: 404-875-2688

cover email

What Your Cover Letter Does for You

A cover letter or cover email should be considered a requirement for any resume that you send to a company, recruiter or hiring manager. It is true that your cover letter may never be read. But if the recruiter or hiring manager expects a cover letter, you want to be sure he finds one. What does a cover letter or cover email do for you?

First, it gives you another opportunity to briefly emphasize your accomplishments and use the keywords that correspond to the job you are applying for.

Second, it is a great place to put information that the company has asked for that does not normally appear on a resume, such as a salary range or willingness to relocate.

Third, you can add a call to action; for example, stating that you look forward to discussing your qualifications in more detail. If a follow-up call is in order, you can let the recruiter or hiring manager know when you will make that call.

Finally, a cover letter is another opportunity to show your communication skills and attention to detail—which is why you should proofread your cover letter as carefully as your resume.

Both Career Directors International and the Society for Human Resource Management (SHRM) have surveyed companies and human resource professionals on the benefits of a cover letter. In general, a personalized cover letter was viewed favorably by between 60% and 69% of respondents. In fact, 46% of SHRM respondents considered a cover letter just as important as the resume, or even more important.

How do you personalize a cover letter? In cover letters (unlike resumes), you can use the first person (I/me/my). Use that freedom to explain why you are perfect for this particular job. A recent survey indicated that what employers expect most in a cover letter are tailored skills, a clear statement of the job you’re applying for, details from the resume and then your personal value. Let’s take each element in turn.

  • Tailored skills: As with your resume, your cover letter should show how your skills match the skills that the company is looking for. Highlight your experience in the company’s industry and in the position.
  • Clarity: Be sure the cover letter specifically mentions the job you are applying for in the language used by the advertisement or posting.
  • Details from the Resume: Again, the details should be the ones most important to demonstrating your value to the company. You might want to stress one or two of your greatest achievements and accomplishments. Give exact information (“ranked 3 out of 30 salespeople”), not generic statements (“sales guru”).
  • Personal Value: Check the company website to see how you might fit in and contribute to their culture and their business. Mission statements are a great way to find out about the culture. Add a sentence about why you have chosen to apply to that company (“I am passionate about environmental issues.”).

Although some recruiters will claim they never read cover letters, how do you know you are applying to someone who does not read them? Those who do not read cover letters will simply ignore them.  But can you chance having your resume rejected because you thought the cover letter would not be needed? It is far better to apply with a cover letter.

If you are having trouble translating your resume’s message into a cover letter or email, please contact Robin’s Resumes®.

 

Yes, You Can Repeat Yourself in a Resume

Among the many myths of resume writing, one stands out: You should never repeat yourself.

In truth, there are two circumstances when repeating yourself is your best possible course.

The first circumstance relates to the specific skills that a company asks for. Suppose you were shopping for a used truck and the car salesman kept showing you brand new sports cars. You would walk out of the dealership. By the same token, if a company insists they need someone with 4 years of experience, the ability to speak Spanish and a B.A. in chemistry, you have to meet those requirements and your resume has to show that you meet them. Otherwise, the company will move on to a candidate who clearly does meet their specific qualifications.

One way to highlight important qualifications is by repeating them in more than one location. In the typical resume, you might relate this critical information in the summary and then repeat it later on in the body. You should also make sure it appears in your cover letter or email.

The second circumstance when repetition is essential is in federal resumes. Federal resumes have especially strong rules about the information they require. For example, they might ask for proof of the candidate’s leadership ability and business acumen, with supporting accomplishments. In a corporate resume, the standard practice is to describe a particularly strong accomplishment once, showing both leadership and business acumen. However, in federal resumes, it is far better to repeat the accomplishment, first to highlight leadership and then to highlight business acumen. The result is repetitive but recruiters can easily identify you as the candidate they want.

I help candidates for both business and government positions with resumes that are fierce marketing documents. They tell recruiters what they want to hear, and make sure that they hear it.