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project management

Resumes for Marketing Professionals

The marketing profession leads in many career directions: community and media relations, in-house or agency positions, website or proposal writing, digital or print communications, and so on. However, there are a few common denominators to all of these potential career paths for marketing professionals. Your resume should focus on:

  • Your unique value. For example, have you experienced success in market research or social media or analytics or crisis control or writing speeches for executives? Find a niche, look for companies who want to fill that niche, and focus your resume on your successes in that aspect of the marketing profession.
  • Communication skills. Marketing professionals must be able to communicate, whether in person, online, or in print—that is a basic skill every marketing professional is assumed to have. Therefore, your resume must highlight the value your communication skills brought to a company. For example, “Improved community satisfaction scores 12% by initiating a social media campaign focused on employee volunteers.”
  • Project management skills. Most marketing professionals are assigned projects that they are responsible for fulfilling with or without a team. Highlight the specifics of the project as well as the difference your skills made: “Drove 60% increase in search traffic and 40% decrease in bounce rate by leading 15-member team who revamped entire website in just five months.”
  • The impression your resume makes. This is particularly important because you are a marketing professional who is marketing If your resume is filled with typos or format inconsistencies or if your unique value and skills are hidden, you have already failed as a candidate.

As a marketing professional, you may feel you know everything about selling yourself and your skills. However, resumes are a special case. A resume that is filled with unique tables and charts might show off your communication skills, but it will never make it through the Applicant Tracking System (ATS). A resume that oversells (and it is possible to do that) might cause hiring managers and recruiters to doubt your honesty. Simply using too many words, especially adjectives and adverbs, might undermine your message.

To make sure your resume has found the perfect balance, please contact Robin’s Resumes® today.

Resumes for Project Managers

Project managers lead the planning, documentation, execution, and close of a project that might span multiple functions, business units, and geographies. If you are a project manager or considering a career in project management, your resume should focus on the following facts:

  1. Your experience as a team leader and your ability to interact with people from other areas. Few projects are self-contained and even fewer are led and executed by one person. Your ability to lead cross-functional and cross-geographic teams is important.
  2. Your education and certifications. In addition to formal education (and many colleges offer a degree in project management), a certification from the Project Management Institute provides assurance that you are able to work with many different projects and employers. Your career may also benefit from certifications in techniques or programs such as lean manufacturing or agile management practices.
  3. Specific achievements as a project manager or lead. You should be able to produce numbers: for example, hours saved; costs reduced; revenue generated; and size of budgets controlled. Part of a project manager’s job is to forecast and track numbers. You should share the problems you were facing, and what it took to overcome them. If you have been a long-time project manager, you may forget current information when you move on to a new project, so begin now to record it.
  4. Technology you have handled. Most projects involve some form of technology, whether for documenting the project itself or for solving a business problem (for example, implementing Customer Relationship Management or Salesforce software). Your credentials in using or implementing software are important.
  5. Evidence of analytical and communication skills. Because you are solving business problems, you must be able to analyze the situation and the best solution, given the resources available. You may need to convince others that your analysis is correct and you will certainly need to communicate any positive or negative results along the way.

Project management is an excellent career, with opportunities in many industries. You want your resume to be focused enough to appeal to the companies where you are applying and broad enough to show your expertise to advantage. Contact Robin’s Resumes® today for a resume that will accomplish both those goals.

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